Why Harrison and Why Torrix Carp Rods?
The Torrix range have been both the hardest and the most rewarding rod I have ever designed. I do not believe in bringing out new models unless they are clearly different or better than what has gone before. I spend every day thinking about and designing carp rods, and I have and do work with many of the top names in carp fishing, but coming up with something really new is hard. Not for us the product each year with a new name on an old rod with a new colour or trim. I will not launch a new rod until it clearly has something more to offer.

Chimera and Ballista may have been out a few years but improving on them has been very difficult. All around the world I meet anglers who are reluctant to change their ten year old Ballistas, but in early 2005 I developed a new way of rolling blanks that has helped me to launch a new range of world beating products. The Torrix development took a long time. It took me more than half a year to perfect Torrix working every day on the project. It would take the average rod company sourcing from China many times longer. What sets what we do here at Harrisons apart from most other carp rod brands, is that I can actually design and make a rod here on the premises. I can tape on rings and test cast it a few hours after designing it, and if it is good, get a batch of samples for test fishing produced in less than a week.

This means that I can get more rod development and testing done in a month than most of our competitors can do in a year, and in six months I think we achieved an unbeatable result in Torrix that many others may well never be able to match. Several thousand Torrix rods on, I now have the feedback to know that the 12' 3 1/4 Torrix is the benchmark for the modern carp rod. As well as performance and looks it is also proving ultra reliable with the lowest breakage rate of any carp rod we have ever made. Compare that to other big name brands who buy in their rods from the far east and charge as much or more as this top UK made rod. There are other benefits to Harrison. We can offer spares for almost every rod we ever made, and because we do not change models each year and discount last years, your investment in new rods will be worth more for longer.

Comments by Steve Harrison